About Us
Our vision is to provide a configurable software solution that improves and simplifies your business operations.
Primetics Seed Solutions pride ourselves on being seed business specialists who put our customers at the heart of our software products. Through our continual engagement with our customers, we respond to evolving customer needs and develop new features and products that add value by focusing on the same key drivers that our customers do, to help them succeed.
We take the same approach when we are implementing our software to ensure that the software is tailored closely to the customer’s needs and delivers real value. The same level of attention to our customer’s needs continues in our customer service after care, ensuring that we always remain engaged with our customers. We see this as a partnership that makes our products and services the foundation of our customer’s success.
History
In 1998, Generation was created in partnership with some of the UK’s largest seed companies. Since then, we’ve been continually improving our software to match the ever-changing needs and requirements of modern seed companies. Generation is on the cutting edge of current seed management software due to our ongoing development.
Currently, more than 50% of all certified cereal seed and a considerable share of all other major seed types produced in the UK is processed through Generation.
In 2012, following acquisition by Constellation Software Inc, we had the resources to allow us to extend operations across North America, where we discovered our products fit perfectly. We now have prominent seed companies enjoying the benefits from our software products across the UK and North America, ranging from Texas in the United States to Manitoba in Canada.
Cultura Technologies
Cultura, founded in 2010, is one of the world’s largest independent groups of agriculture software firms. Their portfolio now develop and provide extensive and creative software solutions to agri-food businesses in North America, Europe, the United Kingdom, Ireland, Mexico, South Africa, and Australia. Cultura is a division of Volaris, a subsidiary of Constellation Software Inc., headquartered in Toronto, Ontario, Canada. They work together to give software solutions to over 100 highly specialised sectors throughout the world.
Cultura companies include Primetics Seed, Primetics, Solentra, Greenstone, Proceres, CORE Technology, Topaz, ExtendAg, Red River Software, Aztech, Aeros, and AMIC.
Our business software solutions, designed specifically for seed companies as part of Cultura Technologies, the world’s leading agribusiness software company, are the new status quo for seed companies that want to maximise productivity, save time, improve quality, and track every aspect of production.
Our Values
Primetics Seed Solutions is a division of Primetics. The Primetics’ mission and values guide and inform everything we do. Our goal is to collaborate closely with seed companies all around the world in order to support them and ensure optimum profitability. Our team of industry experts are passionate about the seed industry and are always looking for ways to further support and bring value to our customers’ companies.
Our values help us to achieve our purpose:
Be One
We are one, a close-knit team of strong like-minded individuals who are all striving for the same purpose. We work together as a team.
Be You
We are invested in our people, who are given the chance to drive their own career paths and be all they can be. We are open and honest and encourage everyone to be their own true self.
Be Empowered
We work in a trusted environment where we are empowered to have our own voice. We have autonomy to make decisions and take personal responsibility to honour our commitments to one another and our customers. We are a trusted and knowledgeable partner to our customers.
Be Proud
We are proud to help our customers to feed the nation. Customer collaboration is crucial and we focus on building relationships for life with them. By knowing our customers, we know that we are helping to make their lives easier. We take pride in all our work.
Be Innovative
We constantly evolve and grow as a business by embracing new technologies, working with our customers and committing to research and innovation. We invest in our people, ensuring we can deliver quality and modern solutions.